The challenge
Anonymized client context. Replace with the real engagement scope — what they were trying to do and what was blocking them.
The approach
Step-by-step: what we did, in order, with receipts. Screenshots, schemas, log excerpts, repo links.
Results
Organic traffic
+312%
over 6 months
LCP
3.4s → 1.2s
field data, p75
Booked consults
42 / mo
from 0 at start
Takeaways
- Lesson 1 — frame as a reusable rule.
- Lesson 2 — what you’d do differently.
- Lesson 3 — what to skip if you only have a week.