Faraz AhmadDiscuss a role

Faraz Ahmad / Backend Developer

The systems behind
the screen.

I’m Faraz Ahmad, a web developer with 10 years of experience. I build APIs, integrations and application workflows, and I’m looking for a remote backend role or freelance engagement.

Based in Lahore, Pakistan. Remote roles and freelance engagements. Flexible working hours.

Discuss a role See relevant work
Download CV PDF
Current public Match Kicks storefront
Client workMatch Kicks / Design Pact
Top Rated
Upwork status
100%
Job Success
84
Jobs on Upwork
1,445
Hours on Upwork

Profile checked 11 November 2026. View Upwork profile

Where I can contribute

APIs and integrations

REST API integrations and application workflows connected to real business needs.

Image processing

Node.js and Sharp rendering, caching, CDN delivery and load balancing.

Data workflows

Import previews, manual mapping review, private inventory and client requests.

Tools I work with

  • Node.js
  • PHP
  • Laravel
  • MySQL
  • REST APIs
  • Sharp
  • WordPress plugins
  • WooCommerce
  • API integrations

Relevant work.
My contribution.

Client work and my own products, with the scope of my contribution stated for each. Images show current public websites.

Current public Match Kicks storefront

Client work

Match Kicks / Design Pact

Product customization and image rendering

Custom apparel previews connected to an ongoing WooCommerce build.

  • Developed the Custom Color Generator for shoppers to change and preview apparel colors.
  • Developed and optimized a Node.js and Sharp mockup pipeline with caching, CDN delivery and load balancing.
  • Built WooCommerce hooks, custom WordPress plugins, shortcodes and REST API integrations.
Read my contribution
LeadGrab public product website

My own product

LeadGrab

Prospecting and CRM workflows

From contact discovery to imports, private inventory and client catalogs.

  • Built domain discovery, email finding, verification and lead-list export workflows.
  • Built AI-assisted CSV and Excel mapping with previews and manual review before import.
  • Added private inventory, branded catalogs, shareable shortlists and client order requests.
Read my contribution
Current public Maids in Black website

Client work

Maids in Black

WordPress pages, forms and API integration

Quote requests and service pages connected to a working lead workflow.

  • Implemented pricing and request-a-quote work, service-page layouts and mobile fixes.
  • Built a shared location-page template with location-specific content, images and maps.
  • Integrated the WordPress lead form with the LeadsFlow dashboard API; the dashboard was built by another developer.
Read my contribution

Development
experience.

My profile history includes agency development and self-employed work. Some roles overlap.

Self-employed

August 2023 to present

WooCommerce performance engineering, Core Web Vitals, custom plugins and API integrations.

Design Pact LLC

February 2021 to August 2023

Lead Web Developer. WooCommerce and WordPress development, Laravel tooling, API integrations and automation.

Designs Valley

March 2013 to July 2023

Senior WordPress and WooCommerce Developer. Custom themes and plugins, PHP, MySQL, payment integrations and responsive frontend work.

Education: University of Engineering and Technology Lahore, 2009–2013. Bachelor’s, Electrical Engineering and Computer Science.

Let’s talk about
your team.

Send me the job description and the kind of work you need help with. We can discuss the technical fit, responsibilities and working hours.

Discuss a role
contact@faraz-ahmad.com
https://faraz-ahmad.com/hire-backend.html
Remote roles and freelance engagements. Flexible working hours.